#32 - "Resistance is the #1 Challenge" with Evan Leybourn

There is nothing easier, in the short term, than doing nothing. Nothing more appealing than the Status quo. But purpose, innovation, and progress never occurs by sitting still.It happens when purpose is aligned to action. And for organisations, breaking down resistance to change, is one of the most important steps towards creating value for your customers - no matter what the future brings.

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